Privacy Policy

Types of personal data we collect

Through your interactions with our business, we may collect the following types of personal information:

• Name
• Job title
• Company name
• Company address
• Telephone number
• Mobile telephone number
• Email address
• Marketing preferences
• Email marketing consent status
• SMS marketing consent status
• Email and SMS unsubscribe or opt-out status
• Type of enquiry
• Products and services of interest
• Order, account or customer relationship information

How we obtain your personal data

The personal data we hold about you may be obtained in one or more of the following ways:

• You have supplied it directly through your interactions with Brett Martin as a customer, prospective customer, end user, supplier or website user.
• You attended a trade show, event or exhibition and provided consent to be contacted regarding Brett Martin products and services.
• Your company has provided us with consent to contact you about relevant Brett Martin products and services.
• You have signed up to receive product alerts and provided consent to be contacted about relevant Brett Martin products and services.
• You have opted in to receive marketing communications by email, SMS or other electronic means.
• You have provided your mobile telephone number when creating an account, placing an order, completing a form, submitting an enquiry or signing up to receive updates.
• You have requested technical support through our website enquiry service.
• You have responded to a trade enquiry service and provided consent to be contacted regarding Brett Martin products and services.

The legal basis for processing personal data

We process personal data where there is a lawful basis to do so. This may include:

• Legitimate interests: where there is a legitimate business interest in Brett Martin maintaining contact regarding relevant products and services, provided your rights and interests do not override those interests.
• Consent: where you have provided consent to be contacted about relevant Brett Martin products and services, including by email or SMS marketing.
• Contractual necessity: where processing is required to provide goods, services, support or information requested by you or your organisation.
• Legal obligation: where we are required to retain or disclose information to meet legal, tax, accounting or regulatory obligations.

Where we rely on consent for marketing communications, you can withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing carried out before consent was withdrawn.

Purpose of processing your personal data

Brett Martin may use your personal data for the following purposes:

• To ensure we have accurate information about you and your communication preferences.
• To contact you about your company’s ongoing relationship with Brett Martin.
• To contact you about products and services which may be of interest to you.
• To contact you regarding changes in terms and conditions of sale.
• To contact you about relevant product news and updates.
• To contact you about upcoming events, exhibitions and trade shows.
• To contact you regarding customer service delivery and quality standards.
• To occasionally invite you to participate in industry-specific data gathering exercises, such as polls and surveys.
• To send marketing communications by email or SMS where you have opted in or where we are otherwise permitted to do so under applicable law.
• To manage marketing preferences, unsubscribe requests, opt-out requests and suppression lists.

Contact may be made by telephone, email, email marketing, SMS text message and postal mailing. You can opt out of marketing contact at any time.

SMS marketing communications

Where you choose to opt in to SMS marketing, Brett Martin may use your mobile telephone number to send you text messages about relevant products, services, offers, product updates, events, trade account information or other marketing communications.

SMS marketing is managed in accordance with applicable UK data protection and electronic marketing laws, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations. In most cases, we will only send SMS marketing where you have actively opted in to receive these communications. In limited circumstances, we may contact existing customers about similar products or services where permitted by law, provided you are given a clear opportunity to opt out.

When you sign up for SMS marketing, we may record your mobile telephone number, consent status, the date and method of consent, your marketing preferences, message delivery information and any unsubscribe or opt-out request.

SMS messages may be sent using Mailchimp or another approved marketing communications provider acting on our behalf. These providers may process your mobile telephone number, consent status, message history, delivery status and opt-out information so that SMS campaigns can be sent, managed and reported correctly.

You can opt out of SMS marketing at any time by following the instructions in the message, such as replying STOP, where this option is made available, or by contacting us at info@daylightsystems.com. Once you opt out, we may retain your mobile number on a suppression list to help ensure that you do not receive further SMS marketing from us.

Opting out of SMS marketing will not prevent us from contacting you where necessary for non-marketing purposes, such as responding to an enquiry, providing customer service, processing an order, managing an account, sending important service information or meeting legal obligations.

Sharing of personal data

Your personal data is treated as confidential. Relevant information may be shared only with:

• Employees of Brett Martin for the purpose of fulfilling business obligations and keeping you informed about relevant products and services.
• Distributors and business partners of Brett Martin for the purpose of fulfilling business obligations to you.
• Brett Martin’s mailing house for the purpose of fulfilling postal mail-out services.
• Brett Martin’s email and SMS marketing service provider, including Mailchimp, which needs to hold email addresses, mobile telephone numbers, preferences, consent records, unsubscribe data and opt-out data to function effectively and legally.
• Technology, website, CRM, analytics or hosting providers who support the operation of our business systems.
• Authorities, advisers or professionals where disclosure is required for legal reasons or in the case of a dispute.

International transfers

Some of the third-party service providers we use, including marketing communications providers such as Mailchimp, may process personal data outside the United Kingdom. Where personal data is transferred internationally, we will take steps designed to ensure that appropriate safeguards are in place in accordance with applicable data protection law.

These safeguards may include contractual protections, data processing agreements, international data transfer agreements, standard contractual clauses, the UK International Data Transfer Addendum or other lawful transfer mechanisms where required.

How long we hold personal data

Brett Martin will hold personal information for as long as necessary for the purpose of supplying products or services, managing our relationship with you, managing marketing preferences, and meeting legal, accounting or regulatory requirements.

It is anticipated that we may hold personal information for up to 7 years, where this is necessary to meet legal and business record-keeping requirements.

Where you unsubscribe or opt out of email or SMS marketing, we may retain limited information, such as your email address, mobile telephone number and opt-out status, for as long as necessary to maintain a suppression list and ensure your marketing preferences are respected.

How we keep personal data secure

The protection of your data is important to Brett Martin. Data is stored in secure environments including accounting software, email systems, CRM systems, ecommerce platforms and marketing communications platforms, with controlled access, SSL protection and encrypted passwords where applicable.

Servers that hold data are maintained and patched regularly. Data may be exported from our database as a CSV file where required, for example to contact customers by post, email or SMS, or to manage marketing preferences and suppression lists.

Your rights as an individual

Unless subject to an exemption under data protection law, you may have the following rights in respect of your personal data:

• The right to request a copy of the personal data that we hold about you.
• The right to request that we correct personal data if it is inaccurate or out of date.
• The right to request that personal data is erased where it is no longer necessary to retain it.
• The right to withdraw consent to processing at any time where consent is the lawful basis for processing.
• The right to request restriction of processing where there is a dispute about accuracy or use.
• The right to object to processing where processing is based on legitimate interests, direct marketing, research or statistics.
• The right to object to receiving direct marketing communications from us at any time.

Marketing preferences

You can unsubscribe from email marketing by using the unsubscribe link in our emails. You can opt out of SMS marketing by following the instructions in the message, such as replying STOP, where this option is made available, or by contacting us directly.

Subject Access Requests

You have the right to request a copy of the personal data Brett Martin holds about you and to have any inaccuracies corrected. We may require you to prove your identity before processing a request.

Approved identification may include two of the following:

• Passport
• Driving licence
• Birth certificate
• Utility bill from the last 3 months
• Current vehicle registration document
• Bank statement from the last 3 months

Contacting Brett Martin

Making a complaint

You have the right to complain about how Brett Martin treats your personal data to the Information Commissioner’s Office.

Changes to this notice

We may update this Privacy Policy from time to time. We will notify you of changes where we are required by law to do so.

For further information, please email info@daylightsystems.com.